We are freya


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This is No ordinary panama hat

It's an objet d'art crafted by an artisan in a 3,000 year old tradition. It's a form of body armor, protecting you from the harsh rays of the sun. It's an adornment, as different one to the next as you are. You already stand out. Now make a statement with Freya.

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Handmade in ecuador

Hand embroidered

In collaboration with an Andean artisan women's collective, each hat is hand embroidered for 2-3 days.

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spring collection

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Western Collection

With slightly upturned brims, our western hats are a nod to the vibrant ranch culture of the great American West, designed for even the most urban interpretation.

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Girls on the Go! Shop the looks on our Freya fans and tag us with yours @thefreyabrand