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The Story


“To awaken quite alone in a strange town is one of the most pleasant sensations in the world. You are surrounded by adventure.”

Dame Freya Madeline Stark, explorer and author, 1933

Freya was imagined in San Francisco by two friends who bonded over a shared love for hats and adventure, but bemoaned their incompatibility.  Frustrated by the lack of luggage solutions for protecting hats and tired of ruining them in overhead compartments, we decided to dream up a beautiful carryall for our travels.  

Freya cases are handmade in Tuscany with Italian leathers and custom, brass hardware.  We work with family-owned businesses where traditional craftsmanship is apprenticed from one generation to the next.  Selling directly to our customers online, rather than through third parties, allows us to deliver an authentic, luxury product at an unparalleled value to customers.

Freya cases marry old world artistry with modern functionality and many of our iconographic designs are inspired by the flora and fauna of Afghanistan and the greater Middle East, where Freya Stark boldly voyaged in the early 20th century.

From our strange town to yours, thank you for considering the Freya brand.

Lindsay McConnon and Linsay Radcliffe

San Francisco